Web Trends

Today, we’re in the thick of the mobile era – obsessed with never quite having enough apps to distract ourselves with, addicted to constant on-the-go Internet access, mesmerized by cool gadgets that can talk to our smartphones and hooked on our endless desires to consume more content.

 Twitter first

Twitter is your best option. This little micro-blogging social network changed the way we consume news and stay updated on what’s happening in real-time. Of course, the problem with such quick breaking news is that there’s no guarantee that everything that shows up in your Twitter stream is true and credible.

Internet personalities transforming into real celebrities

It’s obvious that social media has opened up new doors for people to showcase their talents and attract an online fan base. For many now famous celebrities, starting out by putting their stuff online was really the only option. Today, all kinds of mainstream actors, musicians, bands, comedians and more owe their success to the openness of the web, including major entertainment-based social networks like Myspace and YouTube. Without them, they may have never been able to get their foot in the door in the first place.

The rise of Bitcoin and other cryptocurrency clones

Almost everyone has heard about Bitcoin by now — the decentralized digital currency that started turning a lot of heads in 2013 as more people got involved with mining, trading and spending it. Bitcoin has had its fair share of problems given that it isn’t overseen by any central authority, but that hasn’t stopped its growing popularity. As a result, countless other cryptocurrency clones have popped up all over the web – some of which seem almost too ridiculous to be real.

AR and VR

We’ve already seen some major steps forward for augmented reality (AR) and virtual reality (VR) technology in 2016. Oculus Rift was released, to positive reception, and thousands of VR apps and games followed. We also saw Pokémon Go, an AR game, explode with over 100 million downloads. The market is ready for AR and VR, and we’ve already got some early-stage devices and tech for these applications, but it’s going to be next year before we see things really take off. Once they do, you’ll need to be ready for AR and VR versions of practically everything—and ample marketing opportunities to follow.

Importance of hashtagging in content

Although Twitter was the original social network to bring the hashtag to life, others have been quick to pick up on the trend. Hashtags can now be used on Instagram, Tumblr, Facebook and more – as a solution for effectively categorizing content based on specific themes or keywords to make search and discovery a whole lot easier. This huge trend isn’t going anywhere anytime soon.

Machine Learning

Machine learning has taken some massive strides forward in the past few years, even emerging to assist and enhance Google’s core search engine algorithm. But again, we’ve only seen it in a limited range of applications. Throughout 2017, I expect to see machine learning updates emerge across the board, entering almost any type of consumer application you can think of, from offering better-recommended products based on prior purchase history to gradually improving the user experience of an analytics app. It won’t be long before machine learning becomes a kind of “new normal,” with people expecting this type of artificial intelligence as a component of every form of technology.

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